Goal: Spark interest and participation among young girls by reimagining how golf is introduced and experienced.

• Launched the #LittleGirlsBigDreams campaign, combining digital content, social media, and nationally syndicated PSAs.

• Led creative direction, video production, and ambassador storytelling to spark connection and visibility.

• Secured LPGA player partnerships to amplify authenticity and reach.

• Contributed to making girls 18 and under golf’s fastest-growing segment.