Goal: Raise funds and awareness to support access to affordable golf for kids nationwide.

• Led strategy and creative for this flagship fundraising campaign, combining storytelling with community activation.

• Raised $2M+ in 2022, contributing to $7M+ in annual revenue.

• Executed a social-first approach supported by influencer and ambassador-driven content.

• Secured strong earned media coverage and expanded campaign visibility nationwide.

• Elevated campaign messaging to align with Youth on Course’s mission, driving deeper engagement and donor participation.